Website design gets overlooked, but it shouldn't. Without a good website, you're limiting your ability to grow your brand. Find out why good web design matters.
Did you know that
38% of people will simply stop engaging with a website if it's unattractive? Considering how many people search online daily, that's a huge number.
This data should get the attention of all business owners. With more and more people making buying decisions based on a company's web presence, it's now a liability for a company to employ outdated web design.
In addition, the look and feel along with the user experience provided by a site have a lot to do with the public's perception of a brand.
If your business website is in dire need of a redesign, you need to act fast. But not before doing a little homework.
Let's break down how a good web design can affect your online reputation and help convert new clients.
A Good First Impression
The initial appearance of your website plays a huge role in keeping visitors on the site once they've found you. It also tells them something about your business.
If your site design is outdated, difficult to navigate, or full of misspellings, what does that say about your business in the eyes of the visitor?
Having a modern, well-organized and attractive site lets people know you care about your online reputation. It also shows that you understand the importance of a quality website. This immediately instills trust in your potential clients.
The appeal of your website benefits your exposure as well. Visitors who find it both attractive and user-friendly are more likely to share it on social media.
When creating a good web design, it's important that this quality remains consistent throughout all pages, not just the homepage. This helps add to a good overall user experience.
Functionality Leads to Conversion
You want your site to look great, but unless it functions well, you won't convert many visitors to clients. Good web design isn't only about looks. Usability is just as important.
A well-structured navigation is crucial here. A user should always know where they are on your site. They should have easy access to your product pages as well.
The key is to keep simplicity in mind at all times. This is what a professional web design company like
Net Fusion One understands when they build a website.
In addition to clear and concise navigation, a good web design will contain a strong call to action. This lets potential customers know what their next step is if they want to work with you.
Whether this means contacting you through an easy-to-use web form or directing them to an online checkout, your website will move them in the right direction.
Tell Your Story
A website can do more than sell products and services. It can inform users about your business and what you're all about.
Telling the story of how your brand started is a great way to earn the respect and trust of potential customers. It's also a way for them to remember you, which is an extremely important marketing goal.
A good web design can help deliver this story in more graceful, memorable ways.
Video is a popular tool for delivering information now. Adding a sleek video player to your site can help get your mission statement across. Infographics also work well for conveying the timeline of your business development.
If your website looks outdated and clunky, this information won't seem so appealing to a user. And it certainly won't be as memorable.
Responsive Design is a Must
Mobile search has overtaken desktop. This means more people search the internet on smartphones and tablets than they do on their office computers.
When a website is responsive, it displays and functions correctly across all platforms. It's designed to change size and adapt to smaller screens. This means someone accessing your site on an iPhone will have the same user experience as if they accessed it on their computer at home.
A bad site design most likely isn't responsive, which means potential business will slip through your fingers daily. If your business wants to compete, this simply can't happen.
Search engines also place a higher value on responsive sites. This means better search engine rankings and more exposure.
Package Your Content
In addition to providing an easy way for users to navigate your site, a good web design will also frame and display your content in an attractive way.
Content is very important for a number of reasons. It provides a reliable source of information for potential customers and also helps tremendously with SEO.
If your web content is hard to read, unorganized, or just poorly written, it's doing more harm than good.
A quality design employs attractive font styles, sizes, and colors. This may seem insignificant, but it's what keeps visitors on your site.
A modern design also allows for the integration of blogs and videos in order to easily publish new content on a regular basis.
Promote Brand Identity
A brand isn't just a logo or tagline anymore. It's the way the consumer thinks about your business and product. This identity needs to remain consistent through all advertising mediums.
Your website is perhaps the biggest vessel for your brand. This means it needs to display your identity in a way that's both modern and appropriate to your industry. It also needs to separate you from the competition.
This means your imagery, content, and message must remain in line throughout the entire site.
Your design will also give users direct access to your other platforms like social media. This way they're able to connect with you on multiple levels.
When you work with a professional web development agency, they'll take a bird's eye view of your business and help keep your brand identity consistent.
Increase Conversion with a Good Web Design
In today's competitive online market, your business can't afford to have a bad web design. not only will you lose business, you'll stain your brand's reputation.
Instead, take advantage of the tools web developers have at their disposal and create a website that looks great and functions to support your future success.
For questions about advertising opportunities,
contact us today.
