Campo Viejo 360

Impero, the lead digital creative agency for Campo Viejo, the world’s number one Rioja wine brand, has launched a 360-degree interactive tour of its state-of-the-art sustainable winery in La Rioja, Spain and guided wine tasting with the winemakers. Modern yet discreet, the winery is located on the edge of a plateau, nestled underground, merging seamlessly with the landscape as if it’s always been there. The tour forms part of the ongoing work for the brand’s ‘Live Uncorked’ digital campaign and has been developed by Impero as part of an evolution of the brand for its wine consumers. The virtual experience takes viewers on a journey throughout the estate, allowing them to learn about the brand, the wines, and get a guided tasting from chief winemaker, Elena Adell.